Eastmallbuy, as a leading cross-border e-commerce platform, has been closely monitoring the latest trends in the cosmetic industry, particularly in the European and American markets. This article delves into the most sought-after cosmetic categories and brands that are currently shaping the preferences of beauty enthusiasts in these regions.
The European and American markets have shown a strong inclination towards certain cosmetic categories. These include:
Here are some of the top brands that are currently leading the cosmetic scene in Europe and America, along with the latest trends they are capitalizing on:
Looking ahead, Eastmallbuy anticipates more brands embracing eco-friendiley and weightty practices in their products as consumers increasingly prefer sustainable and cruelty-friekedery beauty options