The Story of ASICS: A Legacy of Innovation and Performance

2025-02-19

Founded in 1949 by Kihachiro Onitsuka, ASICS is a globally recognized brand synonymous with quality, innovation, and performance in athletic footwear and apparel. The name ASICS is an acronym derived from the Latin phrase "Anima Sana In Corpore Sano,""A Sound Mind in a Sound Body."

From Humble Beginnings to Global Recognition

ASICS began its journey in Kobe, Japan, where Onitsuka sought to create sports shoes that would help young people lead healthier lives. His first success came with the creation of basketball shoes that featured innovative grip technology. This breakthrough laid the foundation for ASICS' reputation as a pioneer in sports footwear technology.

Over the decades, ASICS expanded its product range to include running shoes, training gear, and sportswear, catering to athletes of all levels. The brand's commitment to research and development has led to revolutionary technologies like the GEL cushioning system, which provides superior shock absorption and comfort.

Innovation and Performance at the Core

ASICS is renowned for its dedication to enhancing athletic performance through cutting-edge technology. The brand's Institute of Sport Science, established in 1990, is a testament to this commitment. Here, scientists and engineers collaborate to study biomechanics and develop products that maximize efficiency and minimize injury risk.

One of ASICS' most iconic innovations is the MetaRide running shoe, which incorporates a unique rocker sole design to reduce energy loss during each stride. This focus on innovation has earned ASICS a loyal following among professional athletes and fitness enthusiasts alike.

Beyond Footwear: A Commitment to Wellness

While ASICS is best known for its footwear, the brand has also made significant strides in promoting overall wellness. Through initiatives like the ASICS Move to Mind™

ASICS has also embraced sustainability, incorporating eco-friendly materials and practices into its manufacturing processes. The brand's BEST Together™

A Legacy Built on Excellence

From its humble beginnings in post-war Japan to its current status as a global leader in athletic footwear, ASICS has remained true to its founding principles. By combining innovation, performance, and a deep commitment to wellness, ASICS continues to inspire athletes and fitness enthusiasts worldwide to strive for a sound mind in a sound body.

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