Founded in 1966 by Paul Van Doren, James Van Doren, Gordon Lee, and Serge D'Elia, Vans has grown from a modest shoe store in Anaheim, California, to a global icon of skateboarding culture and creative expression. The brand's journey is a testament to its commitment to authenticity, durability, and innovation.

The Early Days

When Vans first opened its doors, it was unlike any other shoe store. The founders decided to manufacture and sell shoes directly to customers, a bold move at the time. The initial design, the Vans #44 Deck Shoe, later known as the Authentic, was an instant hit among skateboarders due to its sturdy construction and grippy sole. This shoe laid the foundation for Vans' unique identity in the footwear industry.aimp>

Skateboarding Takes Center Stage

By the 1970s, Vans had become synonymous with skateboarding. The brand's shoes were favored by skateboarders for their durability and traction. In 1976, Vans introduced the iconic Era and Old Skool models, which further solidified its place in skateboarding history. The Era, with its padded collar and varied color options, became a favorite among skateboarders, while the Old Skool was the first Vans shoe to feature the brand's signature side stripe, known as the "jazz stripe."

A Culture of Creativity

Vans has always been more than just a shoe company; it is a lifestyle brand that celebrates individuality and self-expression. Over the years, Vans has collaborated with artists, musicians, and designers to create unique, limited-edition collections. These collaborations have helped the brand maintain its relevance and appeal across different generations and cultures.

Global Expansion and Future Horizons

Today, Vans is a global phenomenon with a presence in over 170 countries. The brand continues to innovate, introducing new technologies and designs while staying true to its roots. From sponsoring skateboarding events to supporting grassroots initiatives in the arts, Vans remains at the forefront of both skateboarding and creative communities worldwide.

Vans' story is one of perseverance, creativity, and an unwavering dedication to its core audience. As the brand looks to the future, it remains committed to inspiring and enabling creative expression in all forms.