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Founded in 1993 by Nigo, whose real name is Tomoaki Nagao, A Bathing Ape, commonly known as BAPE, has grown from a small Tokyo-based clothing store into a global streetwear phenomenon. Nigo, a Japanese DJ, fashion designer, and entrepreneur, was inspired by the vibrant hip-hop culture of the United States and sought to create a brand that would resonate with Japan's youth.
BAPE originally started as a small store in the Harajuku district of Tokyo. The name "A Bathing Ape" is derived from a Japanese idiom that roughly translates to "living in luxury," with a playful twist on the idea of apes bathing, symbolizing indulgence. The brand's logo, featuring a stylized ape head, quickly became iconic, representing the unique, bold, and often eccentric designs that BAPE is known for.
BAPE’s signature camo print, featuring the ape head, is one of the most recognizable patterns in streetwear. Additionally, the Shark Hoodie, which features a full-zip hood that resembles a shark’s face when pulled up, has become a must-have item for streetwear enthusiasts. These designs have cemented BAPE’s place in the pantheon of streetwear legends.
Over the years, BAPE has collaborated with a wide range of brands and artists, from Adidas and Nike to Pharrell Williams and Kanye West. These collaborations have not only expanded the brand’s reach but also solidified its status as a cultural icon. BAPE’s ability to blend high fashion with streetwear has made it a favorite among celebrities and fashionistas alike.
From its humble beginnings in Harajuku, BAPE has expanded globally, with stores in major cities such as New York, London, and Paris. Despite its growth, the brand has maintained its underground appeal, staying true to its roots while continuously innovating. Nigo, who sold BAPE in 2011, remains a guiding force in the streetwear world, and BAPE continues to be a symbol of creativity, individuality, and luxury.
Today, BAPE is more than just a clothing brand; it’s a cultural movement that transcends fashion, influencing music, art, and lifestyle. Its legacy is a testament to the power of originality and the enduring appeal of streetwear culture.